Sleepy Doe

Sleepy Doe was born in 2016 with the goal of being part of change for the every-night essential. Founder and designer Sophie wanted to create a sustainable sleepwear brand, bringing conscious designs to elevate the bedtime wardrobe.

Shaped by Sophie’s experience in the fashion industry, from creative director to designing loungewear for British heritage brands, Sleepy Doe specialises in small, organic sleepwear collections built on a foundation of sustainable and ethical practices. Each carefully considered piece combines comfort and signature hand-drawn prints for PJs you’ll wear on repeat.