{"title":"July 4th Edit","description":"","products":[{"product_id":"birch-shorts-agean-blue","title":"Birch Shorts, Agean Blue","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cdiv\u003eThe Birch Shorts in Aegean Blue are a classic, crafted from medium-weight linen-cotton for effortless comfort. White contrast piping at each pocket adds a playful touch, while the elasticized waist, functional pockets, and faux drawstring ensure an easy, fuss-free fit. Designed to hit just above the knee, these versatile shorts are perfect for everyday adventures. 50% linen 50% cotton, medium weight. Unlined.\u003c\/div\u003e","brand":"Lali","offers":[{"title":"2y","offer_id":44946944131306,"sku":"","price":38.0,"currency_code":"USD","in_stock":false},{"title":"3y","offer_id":44946943213802,"sku":"","price":38.0,"currency_code":"USD","in_stock":false},{"title":"4y","offer_id":44946943246570,"sku":"","price":38.0,"currency_code":"USD","in_stock":false},{"title":"5y","offer_id":44946944164074,"sku":"","price":38.0,"currency_code":"USD","in_stock":false},{"title":"6y","offer_id":44946943279338,"sku":"","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/0127\/5032\/files\/LA_35.png?v=1740168290"},{"product_id":"exclusive-blue-plumetti-sundress","title":"*Exclusive* Blue Plumetti Sundress","description":"\u003cp\u003eThis sundress was designed in collaboration with Italian heritage brand Mariella Ferrari, and was produced in a small, family-run factory in the heart of Tuscany exclusively for Willkie's. We selected a beautiful, deep blue plumetti Italian cotton, which pairs back to a romper for baby brother.\u003c\/p\u003e\n\u003cp\u003eA sleeveless silhouette with a v-back is finished with a soft blue striped trim at the neckline and waist tie.  We love the dramatic bow at the back, which makes this sweet dress perfect for Spring's most festive occasions: Easter, birthday parties, and special family gatherings. 100% cotton, made in Italy.\u003c\/p\u003e","brand":"Mariella Ferrari","offers":[{"title":"2y","offer_id":45011847676138,"sku":null,"price":71.0,"currency_code":"USD","in_stock":true},{"title":"3y","offer_id":45011847708906,"sku":null,"price":71.0,"currency_code":"USD","in_stock":false},{"title":"4y","offer_id":45011847741674,"sku":null,"price":71.0,"currency_code":"USD","in_stock":false},{"title":"5y","offer_id":45011847774442,"sku":null,"price":71.0,"currency_code":"USD","in_stock":false},{"title":"6y","offer_id":45011847807210,"sku":null,"price":71.0,"currency_code":"USD","in_stock":false},{"title":"8y","offer_id":45011847839978,"sku":null,"price":71.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/0127\/5032\/files\/ATL10_ABITOSCOLLOAMERICA_4ANNI.jpg?v=1743469737"},{"product_id":"exclusive-italian-cotton-onesie-rose-embroidery","title":"*Exclusive* Italian Cotton Onesie, Rose Embroidery","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis soft cotton onesie was designed in collaboration with Italian heritage brand Mariella Ferrari, and was produced in a small, family-run factory in the heart of Tuscany exclusively for Willkie's. Hand embroidered with pink roses on the peter pan collar, we are pairing with the\u003ca href=\"https:\/\/shopwillkies.com\/collections\/mariella-ferrari\/products\/exclusive-romper-pink-floral\"\u003e pink floral romper\u003c\/a\u003e for a polished yet comfortable summer look.\u003ca href=\"https:\/\/shopwillkies.com\/collections\/mariella-ferrari\/products\/exclusive-romper-pink-floral\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Mariella Ferrari","offers":[{"title":"3m","offer_id":45011859898602,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"6m","offer_id":45011859931370,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"9m","offer_id":45011859964138,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"12m","offer_id":45011859996906,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true},{"title":"18m","offer_id":45011860029674,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/0127\/5032\/files\/CA937_BODYPESCEROSELLINE_12MESI.jpg?v=1743470958"},{"product_id":"exclusive-red-seersucker-dress","title":"*Exclusive* Red Seersucker Dress","description":"\u003cp\u003eThis sweet summer dress was designed in collaboration with Italian heritage brand Mariella Ferrari, and was produced in a small, family-run factory in the heart of Tuscany exclusively for Willkie's. We selected a crisp red seersucker fabric, which pairs back to a dress and romper for baby.\u003c\/p\u003e\n\u003cp\u003eThis traditional sleeveless silhouette features hand-smocking at the bodice and ties with a bow in the back. We love this sweet silhouette for high summer occasions, like the 4th of July.\u003c\/p\u003e","brand":"Mariella Ferrari","offers":[{"title":"2y","offer_id":45011867336938,"sku":null,"price":70.0,"currency_code":"USD","in_stock":false},{"title":"3y","offer_id":45011867369706,"sku":null,"price":70.0,"currency_code":"USD","in_stock":false},{"title":"4y","offer_id":45011867402474,"sku":null,"price":70.0,"currency_code":"USD","in_stock":true},{"title":"5y","offer_id":45011867435242,"sku":null,"price":70.0,"currency_code":"USD","in_stock":false},{"title":"6y","offer_id":45011867468010,"sku":null,"price":70.0,"currency_code":"USD","in_stock":true},{"title":"8y","offer_id":45011867500778,"sku":null,"price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/0127\/5032\/files\/ATD4_ABITOSMOCKGRECHINADOPPIA_4ANNI.jpg?v=1743471754"},{"product_id":"saline-rashguard-red","title":"Saline Rashguard, Red","description":"\u003cdiv\u003e\n\u003cspan color=\"#212B36\" face=\"-apple-system, system-ui, San Francisco, Segoe UI, Roboto, Helvetica Neue, sans-serif\"\u003eWe are obsessed with this long-sleeve anti-UV rash guard\u003c\/span\u003e\u003cspan\u003e in the most incredible ribbed fabric. A chic, unisex style that's made in Europe and designed to protect against 98% of ultraviolet rays. Take 1 size up. Exclusively available in the US at Willkie's.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"rte__table-wrapper\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003e-Certified UPF 50+ Protection:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eBlocks 98% of ultraviolet rays, both in and out of water.\u003c\/span\u003e\u003cstrong\u003e\u003cbr\u003e-Chemical-Free Protection:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eProvides physical sun protection without added chemicals.\u003c\/span\u003e\u003cstrong\u003e\u003cbr\u003e-Comfortable Lining:\u003c\/strong\u003e\u003cspan\u003e Fully lined for added comfort and support\u003c\/span\u003e\u003cstrong\u003e.\u003cbr\u003e-Material:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eMade from 92% POLYAMIDE 8% ELASTANE; lining composed of 90% polyamide and 10% elastane.\u003c\/span\u003e\u003cstrong\u003e\u003cbr\u003e-Ethically Made:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eCrafted in Europe with high-quality standards\u003c\/span\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Juillet Juillet","offers":[{"title":"1-2y","offer_id":45014649307370,"sku":null,"price":43.0,"currency_code":"USD","in_stock":true},{"title":"3-4y","offer_id":45014649340138,"sku":null,"price":43.0,"currency_code":"USD","in_stock":false},{"title":"5-6y","offer_id":45014648586474,"sku":null,"price":43.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/0127\/5032\/files\/Julliet_Julliet_maillots_bains_hd1514-3.jpg?v=1743698510"},{"product_id":"flamands-swimsuit-red-white-stripes","title":"Flamands Swimsuit, Red\/White Stripes","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" face=\"-apple-system, system-ui, San Francisco, Segoe UI, Roboto, Helvetica Neue, sans-serif\" color=\"#212B36\"\u003eWe are obsessed with this short, vintage-feeling swimsuit in the most luxurious fabric. \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eA chic, unisex style that's made in Europe and designed to protect against 98% of ultraviolet rays. Exclusively available in the US at Willkie's.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"rte__table-wrapper\"\u003e\n\u003cspan\u003e-\u003c\/span\u003e\u003cstrong\u003eCertified UPF 50+ Protection\u003c\/strong\u003e\u003cspan\u003e: Blocks 98% of ultraviolet rays, both in and out of water.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cstrong\u003eChemical-Free Protection:\u003c\/strong\u003e\u003cspan\u003e Provides physical sun protection without added chemicals.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cstrong\u003eComfortable Lining:\u003c\/strong\u003e\u003cspan\u003e Fully lined for added comfort and support.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e\u003cspan\u003e Made from \u003c\/span\u003e\u003cspan\u003e78 % RECYCLED POLYESTER 22% ELASTANE; lining composed of 90%  polyamide and 10% elastane.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cstrong\u003eEthically Made:\u003c\/strong\u003e\u003cspan\u003e Crafted in Europe with high-quality standards\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rte__table-wrapper\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rte__table-wrapper\"\u003e\u003cspan\u003eFits slightly large to size.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Juillet Juillet","offers":[{"title":"3-4y","offer_id":45014650290410,"sku":null,"price":39.0,"currency_code":"USD","in_stock":false},{"title":"5-6y","offer_id":45014650323178,"sku":null,"price":39.0,"currency_code":"USD","in_stock":false},{"title":"7-8y","offer_id":45014650683626,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/0127\/5032\/files\/Julliet_Julliet_maillots_bains_hd1502-3.jpg?v=1743698485"},{"product_id":"palombaggia-one-piece-red-white-stripe","title":"Palombaggia One-Piece, Red\/White Stripe","description":"\u003cdiv\u003e\n\u003cspan color=\"#212B36\" face=\"-apple-system, system-ui, San Francisco, Segoe UI, Roboto, Helvetica Neue, sans-serif\"\u003eWe are obsessed with this long-sleeve anti-UV one-piece\u003c\/span\u003e\u003cspan\u003e in the most incredible ribbed fabric. A chic style that's made in Europe and designed to protect against 98% of ultraviolet rays. Fits true to size. Exclusively available in the US at Willkie's.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"rte__table-wrapper\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"rte__table-wrapper\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003e-Maximum Sun Protection:\u003c\/strong\u003e\u003cspan\u003e Certified UPF 50+, blocks 98% of ultraviolet rays, even in water.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- \u003c\/span\u003e\u003cstrong\u003eChemical-Free Safety:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eProvides physical sun protection with no added chemicals.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- \u003c\/span\u003e\u003cstrong\u003eUltimate Comfort:\u003c\/strong\u003e\u003cspan\u003e Fully lined for optimal support.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- \u003c\/span\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e\u003cspan\u003e Made from 92% POLYAMIDE 8% ELASTANE; lining composed of 90%  polyamide and 10% elastane.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003eEthical Manufacturing:\u003c\/strong\u003e\u003cspan\u003e Crafted in Europe following high-quality standards.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Juillet Juillet","offers":[{"title":"1-2y","offer_id":45014655795434,"sku":null,"price":57.0,"currency_code":"USD","in_stock":true},{"title":"3-4y","offer_id":45014655828202,"sku":null,"price":57.0,"currency_code":"USD","in_stock":false},{"title":"5-6y","offer_id":45014655860970,"sku":null,"price":57.0,"currency_code":"USD","in_stock":false},{"title":"7-8y","offer_id":45014655893738,"sku":null,"price":57.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/0127\/5032\/files\/Julliet_Julliet_maillots_bains_hd1513-3.jpg?v=1743698450"},{"product_id":"lulu-bloomers-liberty-rosita-trail-c","title":"*Exclusive* Lulu Bloomers, Liberty Rosita Trail C","description":"\u003cdiv class=\"x_default-style\"\u003e\n\u003cdiv class=\"x_x_default-style\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"x_default-style\"\u003e\n\u003cdiv class=\"x_default-style\"\u003e\n\u003cdiv class=\"x_default-style\"\u003eOur Limited Collection Lulu Ruffle Bloomers are super sweet with a higher, ruffled waist band, which is fully elasticated. We like to think of ourselves as bloomer aficionados, and the bunchy fit of these is just as bloomers should be. \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eA soft elastic ensures a comfortable fit on baby's belly and thighs. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x_default-style\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"x_default-style\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eLiberty of London Cotton Poplin. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"x_default-style\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x_default-style\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eHandmade to order in the UK specifically for Willkie's.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul class=\"x_bullet-list\"\u003e\n\u003cli\u003eFits true to size, if a little generous\u003c\/li\u003e\n\u003cli\u003eHand or machine wash cold (30 degrees)\u003c\/li\u003e\n\u003cli\u003eWe test our clothing for colorfastness – to keep your florals looking bright for longer, we recommend a cold wash using a color safe detergent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x_default-style\"\u003e\n\u003cdiv class=\"x_x_default-style x_x_x_default-style\"\u003e\n\u003cdiv class=\"x_x_x_default-style\"\u003e\n\u003cdiv class=\"x_x_x_default-style\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x_x_default-style x_x_x_default-style\"\u003e\n\u003cdiv class=\"x_x_x_default-style\"\u003e\n\u003cdiv class=\"x_x_x_default-style\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wren","offers":[{"title":"0-6m","offer_id":45181185196266,"sku":null,"price":64.0,"currency_code":"USD","in_stock":false},{"title":"6-12m","offer_id":45181185229034,"sku":null,"price":64.0,"currency_code":"USD","in_stock":true},{"title":"1-2y","offer_id":45181185261802,"sku":null,"price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/0127\/5032\/files\/004_3c8b9b4b-7983-4e1d-8097-6adbf626ba9e.jpg?v=1774027557"},{"product_id":"exclusive-jojo-womens-boxers-liberty-rosita-trail-a","title":"*Exclusive* JoJo Womens Shorts, Liberty Rosita Trail C","description":"\u003cdiv class=\"x_default-style\"\u003e\n\u003cdiv class=\"x_x_default-style\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"x_default-style\"\u003e\n\u003cdiv class=\"x_default-style\"\u003e\n\u003cdiv class=\"x_default-style\"\u003eOur Limited Collection Jojo Boxer Shorts are as perfect for cozy days and nights at home as they are for park playdates and casual summer outings. A short fit insures they don't look too pajama like, and we love that they coordinate with our baby bloomers for the chicest mommy and me look. \u003c\/div\u003e\n\u003cdiv class=\"x_default-style\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"x_default-style\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eLiberty of London Cotton Poplin. \u003c\/div\u003e\n\u003cdiv class=\"x_default-style\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x_default-style\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eHandmade to order in the UK specifically for Willkie's.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul class=\"x_bullet-list\"\u003e\n\u003cli\u003eFits true to size\u003c\/li\u003e\n\u003cli\u003eHand or machine wash cold (30 degrees)\u003c\/li\u003e\n\u003cli\u003eWe test our clothing for colorfastness – to keep your florals looking bright for longer, we recommend a cold wash using a color safe 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